As Ghana continues to experience growth in its business ecosystem, the need for innovative and sustainable business ideas becomes increasingly important. In this context, design thinking has emerged as a critical approach to business ideation and development. Emmanuel Preko Boamah, CEO of Gift-Tech Solutions, Facilitator and Mentor at UNLEASH, with expertise in business development, entrepreneurship, design thinking, and IT solutions for business including website development and digital marketing, shares his insights on the importance of design thinking in Ghana’s business landscape.
According to Emmanuel, design thinking is a human-centered approach to problem-solving that involves empathy, creativity, and innovation. It involves understanding the needs of the customers, empathizing with them, and developing innovative solutions that meet their needs. This approach helps businesses to create products and services that are tailored to the needs of their customers, leading to higher customer satisfaction and loyalty.
Design thinking is particularly important in Ghana’s business ecosystem, where there is a need for innovative and sustainable solutions to the country’s development challenges. Design thinking helps businesses to identify new opportunities, develop new products and services, and improve existing ones. It also helps businesses to identify and solve problems, leading to increased efficiency and productivity.
Emmanuel recommends the UNLEASH methodology as one of the comprehensive design thinking methodologies for creating sustainable and innovative businesses. UNLEASH is a global innovation lab that brings together entrepreneurs, innovators, and experts to develop solutions to the world’s most pressing challenges. The UNLEASH methodology involves a rigorous process of ideation, prototyping, and testing, ensuring that solutions are sustainable and scalable.
In conclusion, design thinking is a critical approach to business ideation and development in Ghana. It helps businesses to create innovative and sustainable solutions that meet the needs of their customers and address the country’s development challenges. Emmanuel Preko Boamah’s recommendation of the UNLEASH methodology highlights the importance of comprehensive design thinking methodologies in creating sustainable and innovative businesses. As Ghana’s business landscape continues to evolve, the importance of design thinking will only continue to grow.